Purezza: The future of sustainable hydration

Sponsored: Ditch the plastic bottles and say hello to Purezza—your all-in-one solution for sparkling, still, chilled, or ambient water, designed exclusively for the hospitality industry

Redefining hydration in over 20,000 venues across four continents, Purezza offers a premium, eco-friendly alternative to bottled water. By maximising locally sourced water supplies, venues can serve fresh, clean, and sustainable refreshments while reducing their environmental footprint.

Here’s the deal: city water is much cheaper than bottled water, and CO2 costs are minimal. Venues can benefit from a flat, fixed price instead of paying per bottle, offering significant savings. This eliminates the costs of packaging, transport, and retail markup, making it ideal for medium to high-volume users.

Beyond hydration, Purezza opens up a world of creative beverage possibilities. With its cost-effective dispensing system, venues can craft everything from fruit-infused refreshers and iced teas to premium mixers—boosting both sustainability and profitability, even for smaller establishments.

Top dining destinations in the UAE are already making the switch. Siraj Restaurant, the winner of Best Emirati Restaurant at the Good Food Middle East Awards 2024, has integrated Purezza into its offering, embracing a greener approach to hospitality. Other renowned venues, including Carnival by Trèsind at Waldorf Astoria Dubai International Financial Centre and Trèsind at One&Only Royal Mirage, have also adopted this forward-thinking solution, reinforcing their commitment to sustainability.

With over 20,000 locations worldwide already on board, it’s clear—this is the future of hydration. Refreshing, sustainable, and always on tap. What’s not to love?

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