Sponsored: Heinz has launched its Heinz Selection initiative in the Middle East, aiming to partner with the UAE’s finest independent burger spots

This marks the first introduction of the initiative in the region, celebrating UAE’s Top 12 Burgers and inviting them to join a prestigious network that spans over 22 countries.

Participating burger establishments will create signature burgers featuring Heinz sauces, which will be evaluated by a panel of experts, including a renowned local chef. Winners will enjoy media exposure, chef support, and the opportunity to participate in a major Dubai food festival.

Heinz Selection underscores the brand’s dedication to supporting local businesses and promoting outstanding culinary talent. Selected burger houses will have the exciting opportunity to collaborate with Heinz on groundbreaking projects, gaining access to exclusive resources that could lead to the creation of new menu items and limited-edition products. This initiative not only honours the best venues but also directs consumers toward exceptional dining experiences.

The competition is open until December 15th so don’t miss out! Burger houses interested in participating can apply by visiting here.