Sponsored: Bord Bia (Irish Food Board) is the Irish government agency that manages the promotion, trade development and marketing of the Irish food, drink, and horticulture industry
Ireland has always been synonymous with lush green fields, fresh, clean air, and plentiful rain. This key natural advantage creates the perfect environment for rearing cattle and allows grass-based beef and dairy production to flourish across the island. While this has always been Ireland’s farming practice, global consumers are now placing greater emphasis on food provenance and as a result, this natural advantage has become a key selling point for Irish businesses and a source of pride for the people of Ireland.
Headquartered in Dublin, Bord Bia supports the national and international ambitions of Irish food, drink and horticulture businesses through its highly focused organisational structure and its worldwide network of offices. Today, the global food and drink industry faces enormous challenges, and the demand for sustainable food products continues to grow among consumers.
Origin Green, a first-of-its-kind national programme launched in 2012 by Bord Bia, addressed this growing concern for sustainability. This initiative brings together farmers, food manufacturers, and food exporters to become more sustainable in food production.
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The objective remains clear: to have every farm and food manufacturing business in Ireland, on the road to sustainable production to ensure a safe, secure, and continuous source of quality food and drink. Independently verified, it enables Ireland’s producers, to set and achieve measurable sustainability targets – reducing environmental impact, serving local communities more effectively and protecting the extraordinary rich & natural resources that the country enjoys. Of the €450 million worth of Irish food and drink exported to the Middle East in 2023, over 90% of that came from Origin Green members.