BASK Beach Club opens its doors at Palm Jumeirah

Tucked along the iconic shoreline of Palm Jumeirah, BASK Beach Club invites guests to kick back, sip, savour and soak up the good life—with a side of delicious good and sea views, of course

As its name suggests, BASK is all about providing the ultimate relaxed escape. Think golden-hour lounging, lazy lunches that linger into the evening, and Mediterranean-meets-Asian bites served to the soundtrack of crashing waves. Designed as a blend of laid-back luxury and coastal energy, the beach club channels a vacation state of mind, whether you’re here for tranquil sunrises or late-night beats.

Open from 7am daily, BASK offers an easygoing daytime vibe Monday to Wednesday, while Thursday through Sunday cranks up the tempo with live DJs spinning into the night (until 11pm). Guests can grab a fully redeemable day pass for AED250 on weekdays or AED300 on weekends—perfect for sunbed lounging on a first-come, first-served basis. Fancy something a little more plush? VIP cabanas start from AED1,000 and offer front-row relaxation just steps from the sea.

Pet parents, rejoice: BASK welcomes pets daily until 7pm, so furry friends can join in on the beachside fun, from splashing in the sea to relaxing alongside their humans.

Fairmont The Palm. Visit website.